You said yes. Here’s what comes next.

Website project
prep list.

The best websites come from good raw material. This checklist helps your team gather what we need to move quickly, write accurately and build a site that feels unmistakably yours.

See the checklist

Before you gather everything

Thorough beats perfect.
Context is gold.

You do not need polished marketing copy. Honest notes, examples, rough documents and direct answers often give us more useful material than a short “official” paragraph.

Send what exists. We’ll help identify the gaps.

01

One primary contact

Choose the person who will gather information, answer questions and provide final approvals. One clear voice prevents conflicting feedback and keeps decisions moving.

  • Name, role, email and phone
  • Who gives final approval
  • Other subject-matter experts we may contact
  • Best days and times for project communication
02

Your business, in detail

Tell us what the business does in plain language. Include the things customers ask, misunderstand, compare and care about before they choose you.

  • History and founding story
  • Main products or services
  • Ideal customers and common problems
  • Why customers choose you
  • Process from first call to finished work
  • Pricing approach or how estimates work
  • Credentials, licenses, warranties and guarantees
  • Frequently asked questions
03

Services and service areas

List every meaningful service, then identify which ones deserve the most visibility. Be equally specific about geography.

  • Primary and secondary services
  • Most profitable or strategic services
  • Cities, counties and regions actually served
  • Primary market versus occasional travel area
  • Physical locations and customer-facing hours
  • Areas or work you do not serve
04

Original photos and video

Real photography builds trust faster than stock images. Send original, full-resolution files whenever possible. Avoid screenshots, social-media downloads or images pasted into a document.

  • Team and owner portraits
  • Storefront, office, shop or vehicles
  • Products, services and work in progress
  • Before-and-after examples
  • Completed projects
  • Customers only when you have permission
  • Short horizontal video clips if available

Tip: Do not compress files before sharing. We will prepare optimized website versions.

05

Brand files and proof

Give us the strongest available logo and visual assets, plus the evidence that helps a customer trust your claims.

  • Vector logo files (SVG, EPS or AI) when available
  • Transparent PNG logo versions
  • Brand colors, fonts and style guide
  • Brochures, signs and existing ads
  • Approved testimonials and reviews
  • Awards, memberships and certifications
  • Partner or manufacturer logos you may legally display
06

Digital accounts and access

We may need access to connect the domain, hosting, analytics, forms or business listings. Keep ownership in the business’s name and grant access without sharing personal passwords.

  • Domain registrar
  • Current website or hosting account
  • Google Business Profile
  • Google Analytics and Search Console
  • Booking, payment, CRM or email-marketing tools
  • Social profiles used on the site

Never email passwords. Use account invitations, manager access or the secure credential-sharing method agreed for the project.

07

Google Business Profile

Send the live profile link and confirm who owns it. The profile should use the real business name, accurate category, phone, website, hours and location or service-area settings.

  • Google Maps or Business Profile link
  • Primary owner’s Google Account
  • Current categories, hours and services
  • Correct address visibility
  • Current service areas
  • Logo, cover photo and recent business photos
Set up or check your Google Business Profile
08

Legal and policy details

Tell us about any rules, disclaimers or industry requirements the website must include. Your attorney or compliance advisor should provide or approve legal language.

  • Privacy and data-handling requirements
  • Terms, warranties and refund policies
  • Accessibility or industry compliance needs
  • Required license numbers or disclaimers
  • Photo, testimonial and trademark permissions
09

Feedback and approval

Review work through the agreed process, gather internal feedback first and send one consolidated response. Specific feedback tied to business or customer goals is the most useful.

  • Meet review dates whenever possible
  • Identify factual corrections separately
  • Explain the reason behind requested changes
  • Confirm final copy, links, forms and contact details
  • Approve launch in writing

The short version

Give us truth, detail, real images and one decision-maker.

Business storyServicesService areasPhotosLogo filesProofSecure accessApprovals

Ready to put the material to work?

We’ll turn it into
a website with purpose.

If your project has not started yet, tell us about the business and the result you want.

Start a project

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